In the initial phase, Android brands seemed to be far more innovative in their approach toward the notch. Android's tryst with notched destiny… but first, pop-up cameras The result of this notch face-off is that while Apple has made Dynamic Island appear like something special, Android has reduced the notch to a largely regular, almost boringly normal feature. The interesting part, however, was that while Android did adopt the notch to the extent that almost every regular (non-foldable) smartphone launched on that platform in recent times has come with some sort of notch or the other, its interpretation of the notch was very different from Apple's. Ever since Apple introduced the notch, the Android competition's reaction - as often happens - began with sneering contempt, moved to imitation, and then graduated to imitation with innovation. ![]() The arrival of Dynamic Island also marked a key moment in what some initially called the "notch wars" between Apple and Android brands. What was once considered ugly and intrusive is now actually a unique selling proposition. Apple has now given it a new shape and even built an interface around it and now calls it the Dynamic Island. Fast forward to the present day, and the most talked-about feature in the latest iPhone 14 Pro series is actually a variant of that much-despised feature. ![]() It was criticised as something that obstructed the view of users and was about as welcome and as intrusive as a bull in a shop packed with ceramic. ![]() It was described as ugly and made fun of and lampooned by rivals and analysts alike. Five years ago, the tech world was up in arms when Apple introduced the notch in its iPhone X.
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